Why GEO vs SEO Matters for Wellness Practitioners Today

How Adding Products to Google My Business Can Boost Your Wellness Practice

Update Understanding the Importance of Google My Business As a wellness provider, ensuring your services are visible and accessible online is crucial. In an increasingly digital world, more customers are turning to search engines to find local services, making your Google My Business (GMB) listing more important than ever. The rise of local search queries, especially since 2020, underscores the need for businesses like yours to utilize every tool available to attract clients. Why You Should Add Products to Your GMB Listing Google My Business’s product feature allows small to medium-sized businesses to showcase their offerings directly within local search results, thus enhancing visibility. However, it's crucial to know whether your business qualifies. If your GMB dashboard has a 'products' tab, you're in luck. If not, investigating your listing's categories might reveal that you’re missing essential elements. Tools like the GMB Spy Chrome Extension can help you identify which categories competitors are successfully using to prompt the 'products' feature. Step-by-Step Guide to Adding Products Additions to your GMB listing are straightforward. Once you access the 'products' tab, you can showcase your most popular services. This visual shopping feature acts as a virtual storefront, allowing potential clients to view what you offer without having to explore multiple links. Including clear images and descriptions can boost engagement, as well as the chance of attracting clients seeking wellness services. The Limitations and Best Practices While adding products, particularly in the wellness sector, it’s vital to recognize the limitations Google sets for certain types of businesses. For example, restaurants should use menu functions instead of product listings. Furthermore, a balance must be struck; if you add products, third-party generated menus will no longer display. This requires understanding how to maintain your GMB effectively to enhance your online presence without compromising essential information. Final Thoughts For wellness providers looking to increase their local visibility, utilizing Google My Business effectively is a must. Adding products can enhance your exposure and accessibility to potential clients, ultimately leading to practice growth. If you haven’t yet optimized your GMB listing, now is the time to do so. Your future clients are searching online—make sure they can find you with ease.